Noninvasive Wound Care Overseas Site
Built a multilingual website for a manufacturer of noninvasive surgical wound-care consumables, with Google Ads to continually reach overseas medical-device distributors and procurement decision-makers.
Background
Haichuang Medical focuses on noninvasive surgical wound-care consumables across incision closure, drainage tube securement, DVT prevention, debridement irrigation, and related scenarios.
The brand is expanding its overseas distributor network, but existing digital channels could not carry that role: the product line is highly specialized, clinical use and product value are hard to grasp quickly, and clear landing pages for partnership and enquiry were missing.
Approach
Multilingual website build
We restructured products and pages around what overseas buyers care about most: who the brand is, what it sells, what problems the products solve, which scenarios they fit, and how to get in touch for partnership.
The homepage focuses on brand positioning and core product lines. Product pages go beyond specs—they combine use scenarios and product traits to make clear why the products are worth buying.
We also built About, Products, Resources, News, and Contact so the site can support research and lead handoff before and after trade shows. Baseline SEO, multilingual setup, and enquiry paths were completed as part of the build.
Google Ads
Ads do not simply send traffic to the homepage. Keywords are built around specific product needs such as wound care, noninvasive closure, and drainage securement, then matched to dedicated partnership landing pages by search intent.
We keep watching search terms, on-site behavior, and enquiry feedback, then tighten keyword and landing-page fit so more budget goes to searches with real procurement or distribution intent.
Outcome
The website moved from a simple company brochure to an online entry point that keeps receiving overseas customers beyond trade shows.
Site visits grew from 1.45K in June 2026 to 2.11K in August 2026. Meanwhile, Google Ads continued sending overseas distributors and buyers to matching product and partnership pages.
Website traffic
Visitors over the last three months
Up 45.5% vs three months ago
2026/06 — 2026/08