Google Ads

Don’t spend ad budget on people searching for tutorials, jobs, or shopping — they’re not the right prospects. Google Ads fits B2B export businesses looking for new acquisition beyond platforms and trade shows. With years of campaign experience, we help you get more valuable enquiries while keeping spend under control. Pay monthly, adjust anytime.

- WHO IT’S FOR

Who should hire us for Google Ads

A

A site, no enquiries

The site was built years ago and left alone after launch. No traffic, no enquiries — it only sits there as a brochure. Orders still come from old customers, platforms, and trade shows. Now you want a new acquisition channel.

B

Running ads, but the spend feels wasted

You run it yourself or through an agency. Spend climbs every month; enquiries stay flat; ROI is far below what you expected. You wonder if you’re being taken. You still want to advertise — but with spend you can see and enquiries worth following.

C

Just starting, no full-time ads hire

A team of a few people. The owner still handles sales and production. You want someone on ads, but can’t afford a full-time media buyer, and don’t want to get stuck with the wrong hire. You want flexible, adjustable managed ads.

- HOW YOUR AD SPEND IS USED

Three ways Google Ads burns money

Keywords too broad, and no negatives

The keywords are loose, so ads show on tutorials, job searches, free samples, and people who aren’t your buyers. Without negative keywords, you’re paying strangers to click. A month later the spend is still there, and the enquiries aren’t.

The ad and the landing page don’t match

The buyer searched for a product or a supplier. The click lands on the company homepage, and they have to hunt for the product and a way to enquire. Most leave. The ad brings them in; if the page can’t hold them, those clicks are wasted.

The system optimizes for clicks, not enquiries

Conversion tracking isn’t set up, so the system doesn’t know which clicks become enquiries. It sends you the cheapest clicks it can find. Click volume looks fine, spend keeps rising, enquiries don’t. It’s buying traffic for you, not enquiries.

- HOW WE DIFFER

Not every managed ads service works the same way

Us

We start by learning the business and reviewing the target buyers and the site. If the landing page can’t hold an enquiry, we fix it before spending.
The account sits under your Google login. Spend and ad data are yours to open any time.
Budget follows how competitive the keywords are. No package you have to spend through.
You pay Google directly. The service fee is monthly and separate. We don’t mark up the ad spend or handle it.
A clear monthly report: spend, enquiry count, where they came from, and next month’s optimization plan.
Month to month. Stop any time. Flexible, and you aren’t locked into a contract.

Typical agencies

Take the money and start spending. Whether the page can hold an enquiry is not their problem.
The account sits under the agency. You have to ask them for the data.
Packaged fees. Unused budget still has to be spent.
Topping up ad spend means an extra invoicing fee, or the ad spend and the service fee are mixed together.
The monthly report is impressions and clicks. All you see is that “the numbers went up.”
Six- or twelve-month contracts. If it isn’t working, you’re still stuck in the contract.
Discuss your Google Ads

- FAQ

FAQ

Thinking about Google Ads? Figure the spend before you spend.

We’ll talk through your business, site, and ad account first. I’ll say straight whether advertising makes sense. Budget and keyword direction go in the proposal — you decide whether to move forward.

Discuss your Google Ads